Anita Dongre has been at the forefront of fashion for over 20 years, having created one of the most successful fashion houses in India. Launched in 1995, the House of Anita Dongre (formerly And Designs India Ltd.) comprises a portfolio of brands namely AND (western wear brand for women), Global Desi (boho chic brand for women) and the luxury brand Anita Dongre offering bespoke bridal, couture, luxury prêt (Grassroot), menswear and handcrafted gold jadau jewellery (Pinkcity).
A metaphor for supreme craftsmanship, Anita Dongre’s designs showcase Indian aesthetics in a contemporary language. Inspired by Rajasthan and India’s rich craft tradition, her handcrafted bridal gotapatti lehengas and handwoven heritage benarasi creations are coveted by brides across the world including Bollywood celebrities.
Her commitment to revive, sustain and empower the Indian crafts and textiles led her to launch Grassroot, a sustainable and eco-conscious luxury prêt label. Being vegan and an animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer, introducing cruelty-free accessories, thereby representing fashion with a conscience.