Pankaj & Nidhi launched their label in 2006. Celebrated for their “fresh & crisp sensibility”, this talented couple pushes the envelope when it comes to creativity and innovation. Their designs are truly eclectic, with a generous use of colors, inspired by craftsmanship, symbolic and cultural objects from all over the world. Pankaj & Nidhi invent a contemporary language, create clothes that tell stories, for women who prize authenticity and seek sparkling originality. The rise of the label has been spectacular and orders flow in from retailers of quality designs on every continent. At home in India, their designs have been for years among the top sellers at leading fashion retailers across the country in important urban centres. They are now in demand as a popular choice for accessing the hinterland’s hunger for good value cutting edge designs by leading fashion websites. They offer the most current offerings and help them keep in touch with and respond to developing style requirements. Deriving from this they are one of the few labels in the country which have struck the right balance in winning both critical acclaim and commercial success with their innovative and wearable clothes which are also in great demand by celebrities and their stylists.