TruEagle is a unique home-grown label that embodies the true spirit of the U.A.E., evoking a modern charm whilst celebrating a rich Middle Eastern heritage. With a strong focus on casual luxury, the label encompasses all aspects of fashion for men and women, from ultra-lux to other statement clothing. The growing need and hunger for a home-grown U.A.E. brand that represents the traditional roots yet modern flair of the culture is growing with each passing day. Just as the vision of the U.A.E is being realized, TruEagle aims to parallel this by being a benchmark on the global style market. With a myriad of contemporary designs, TruEagle will soon be the turning point in the fashion scenario of Middle East. Each of its new labels; from the trendy Dubai collection, the modern Polos for men and women, Jumpsuits for daily use, hoodies, shirts, denims to scarves & jewellery lines will give fashionistas across U.A.E. a beautiful and elegant obsession that will be worth every buck. TruEagle aims to achieve its vision of being a benchmark in the global style market, by introducing itself as an essentially local brand with a global demand and a vision to take the brand worldwide, specializing in the art of domestic apparel with an international appeal.